Build your online store

The next brand that matters could be yours.

A store that feels like yours, ready for your products, payments, and shipping.

Build your global empire

They started before they knew how far they could go.

A vintage shop, a blog, a sewing room, an attic, clothes sewn at home. They started from nothing and forged their own paths. Ambition and perseverance took them to the top.

Portraits recreated with AI for illustration.

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Sophia Amoruso · #GIRLBOSS

Vintage clothes on eBay. Then Nasty Gal.

From zero to $100M in annual sales in under 10 years.

Sophia Amoruso · #GIRLBOSS

Vintage clothes on eBay. Then Nasty Gal.

At 22, Sophia Amoruso had no degree and little money. She sourced vintage clothes, photographed them, and sold them on eBay. Her eye and hard work grew that small shop into the fashion brand Nasty Gal. Her first listing did not sell. She learned, changed her approach, and tried again. In 2016, Nasty Gal lost profitability. She went on to build new ventures. #GIRLBOSS tells the early part of the story, before that crisis.

At 22, Sophia sells vintage clothes on eBay. Her first listing finds no buyer. She adjusts, tries again, and grows Nasty Gal. In 2016, the brand loses profitability. Sophia goes on to build new ventures.

$100M — in annual revenue for Nasty Gal in 2015.

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Emily Weiss — Portraits recreated with AI for illustration.

Emily Weiss · Glossy

A beauty blog that listened before it sold.

From zero to nearly $2B in valuation in 7 years.

Emily Weiss · Glossy

A beauty blog that listened before it sold.

Emily Weiss began by asking questions about beauty on Into the Gloss. Those conversations built a community; she drew on them to launch Glossier, a skincare and makeup brand. After years of growth and hard choices, she handed over Glossier’s CEO role in 2022 to help it enter a new phase. Glossy explores the tensions behind its rise. Persistence can also mean passing the baton.

Emily turns conversations on her beauty blog into Glossier, a skincare and makeup brand. Growth brings hard choices. In 2022, she hands the CEO role to a new leader for the next phase. Glossy tells the story of the tensions behind the rise.

nearly $2B — historical Glossier valuation recounted in Glossy (2023).

I'm ready to start too

Jack Ma — Portraits recreated with AI for illustration.

Jack Ma · Alibaba

A teacher, an apartment, a marketplace.

From zero to nearly $150B in revenue in 27 years.

Jack Ma · Alibaba

A teacher, an apartment, a marketplace.

Former English teacher Jack Ma gathered a small team in his Hangzhou apartment. Their idea was to help businesses find buyers online. They first launched an English-language wholesale site to help small Chinese businesses reach buyers worldwide. Duncan Clark traces how they kept building while facing far bigger rivals. Their idea opened new markets to millions.

Former English teacher Jack Ma gathers 18 people in his apartment. They launch a marketplace for small Chinese businesses. The team holds its course against powerful rivals. Alibaba grows into a global commerce and technology group.

nearly $150B — in Alibaba Group revenue in fiscal 2026.

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Rosalía Mera — Portraits recreated with AI for illustration.

Rosalía Mera · Zara

A seamstress behind Zara.

From sewing to nearly €40B in annual sales.

Rosalía Mera · Zara

A seamstress behind Zara.

Rosalía left school young and worked in clothing. Together with Amancio Ortega, she made and sold the first garments that grew into Zara. Long less visible as a cofounder, she helped build a fashion group with worldwide reach. Their first workshop fit inside an apartment. She kept sewing and organizing production despite limited means.

A seamstress who cofounded Zara and helped make it a worldwide fashion business. Their first workshop fit inside an apartment; she kept sewing and selling.

nearly €40B — in Inditex revenue in 2025, the group built with Amancio Ortega.

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Amancio Ortega — Portraits recreated with AI for illustration.

Amancio Ortega · Zara

A young shop assistant with a different idea of fashion.

From shop assistant to nearly €40B in annual sales.

Amancio Ortega · Zara

A young shop assistant with a different idea of fashion.

Amancio started working in clothing shops when he was young. With Rosalía Mera and their teams, he made and sold affordable clothes. Their work grew into Zara and its international expansion. He left school early to help his family and learned the trade from shop to shop, keeping his plan to sell his own clothes alive.

He started as a young clothing shop assistant and built Zara with Rosalía Mera and their teams. He left school early, learned in shops, and pursued his idea.

nearly €40B — in Inditex revenue in 2025, the group built with Rosalía Mera.

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Yves Rocher — Portraits recreated with AI for illustration.

Yves Rocher · plant-based beauty

Skincare made in a Breton attic.

From an attic to €2.2B in revenue.

Yves Rocher · plant-based beauty

Skincare made in a Breton attic.

Yves Rocher first prepared plant-based skincare in his family attic in La Gacilly. He sold it by mail, then opened shops. The small venture became an international cosmetics brand. After his father died, he helped run the family shop as a teenager, yet continued experimenting with plants.

He made skincare in an attic, sold it by mail, and built an international brand. After his father died, he helped in the family shop and kept experimenting.

€2.2B — in Groupe Rocher revenue in 2024.

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Mohed Altrad — Portraits recreated with AI for illustration.

Mohed Altrad · Altrad

From the Syrian desert to a global group.

From 200 francs to nearly €6B in revenue.

Mohed Altrad · Altrad

From the Syrian desert to a global group.

As a Bedouin child, Mohed Altrad fought for an education. He arrived in France with little money, became an engineer, and took over a construction equipment business. He built it into an industrial services group spanning continents. Badawi is a novel inspired by his life.

He fought to study, arrived in France with little money, and built a global industrial group.

nearly €6B — in Altrad Group revenue in fiscal 2025.

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Daymond John — Portraits recreated with AI for illustration.

Daymond John · FUBU

Home-sewn shirts. Then FUBU.

From $40 to over $350M in annual sales.

Daymond John · FUBU

Home-sewn shirts. Then FUBU.

Daymond John started making clothes on a tiny budget. He sewed shirts at home and sold them in Queens. Through selling, connections, and persistence, FUBU became an internationally distributed fashion brand. Twenty-seven banks refused FUBU financing. His mother mortgaged their home; they kept making clothes and finding buyers.

He sold home-sewn clothes in Queens before taking FUBU worldwide. After 27 banks said no, his mother mortgaged their home and he kept selling.

over $350M — in FUBU annual retail sales at its peak.

I'm ready to start too

Aristide and Marguerite Boucicaut — Portraits recreated with AI for illustration.

Aristide and Marguerite Boucicaut · Le Bon Marché

They changed how people shop.

From a small shop to nearly €640M in revenue.

Aristide and Marguerite Boucicaut · Le Bon Marché

They changed how people shop.

Aristide began as a shop assistant. With Marguerite Boucicaut, he transformed Le Bon Marché through displayed prices, returns, catalogues, and mail order. Their ideas shaped modern retail. Éric Yvard’s book focuses on Aristide, while the venture belonged to both. When sales slowed after Christmas, they invented the January white sale to bring shoppers back.

Aristide and Marguerite grew Le Bon Marché and pioneered retail practices still familiar today. When post-Christmas sales slowed, they created the January white sale.

nearly €640M — in 2025 revenue for the Paris company Le Bon Marché Maison Aristide Boucicaut.

I'm ready to start too

Your brand deserves a beautiful storefront theme

Create a store you will want to show the world.

In the age of AI, an online store should look impeccable. A rough-looking site stands out like typo-filled writing when a spellchecker is right there. For the launch of Becomy Studio, we created 42 polished themes, each ready to make your own.

Pause at the one that fits your project. Open its demo store and picture your products, images, and name in place of what you see.

Free

Explore this demo store

Want a theme made for your brand? We also offer custom theme design: 4 hours of creation for €600.

See all 42 themes ↗

The Becomy Studio experience

Studio gives you full control over your store.

In Studio Admin, you run your catalog, sales, and marketing. AI helps you create and act radically faster.

Explore the Studio Admin screens

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Studio screenshot coming soon

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Dashboard

Studio screenshot coming soon

02 / 05

Catalog

Studio screenshot coming soon

03 / 05

Creative Studio

Studio screenshot coming soon

04 / 05

Marketing

Studio screenshot coming soon

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Appearance

A one-of-a-kind ecommerce experience

Incredibly easy, incredibly powerful

Take a photo of a T-shirt lying on the floor with your smartphone: Becomy creates a studio-quality image of a model wearing it. It also prepares an unboxing video ready to post on social media. Black Friday coming up? Becomy builds your campaign plan, visuals, and marketing copy. You refine and approve. AI handles the complex work; you move your brand forward.

Discover what makes Becomy truly unique →

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A merchant welcomes a customer into her store

The store

01 / SELL

A real store. Real orders.

Products, variants, cart, shipping, and payment: go from ‘I have an idea’ to ‘it is for sale’.

Explore ecommerce features ↗

The AI Studio

02 / CREATE

Your catalog becomes a campaign.

Photos, copy, and posts: start with your products to prepare what you will share with the world.

Products and display ideas for an online store

The products

03 / CHOOSE

Sell what you make. Or what you discover.

Your own creations or products from suppliers: your store starts with your choice.

Quiet Hours digital book listing in the Encre store, with its buy button

The eBooks

04 / PUBLISH

Your book can find its readers here.

An eBook, PDF guide, or other file: your customer pays, then gets the download immediately.

See how to sell an eBook ↗

Illustration of an electronic payment confirmed on a phone

Payments

05 / GET PAID

Payment is part of the journey.

A clear order for your customer, online payment, and all the details waiting in the Studio.

Explore payments ↗

A merchant looks at a phone beside a sneaker care kit in her store

The agentic era

06 / LOOK AHEAD

A conversation could become your next sale.

Once the connection is activated, compatible shopping agents can find your products and prepare the order. The customer then proceeds to payment.

Explore agentic commerce ↗

The community

07 / GROW

People to build what comes next with.

Questions, conversations, guides, and live classes: find fellow merchants at every step.

Join the community ↗

The Becomy community

Build your own business. Move forward together.

Building a brand brings questions. In the Becomy community, you can talk with other merchants, learn from what they try, and share what you learn.

Ask your questionsThe forum helps you find a way forward when you get stuck.
Learn liveJoin classes and conversations that help you grow your skills.
Grow with othersShare your progress and see how other merchants work.

Start for free ↗ Explore the community ↗

Frequently asked questions

You are free to move at your own pace.

What if I change my mind?

You can cancel.

Four-day trial. €0 today, then €19/month from day five unless you cancel. You see the terms before you confirm.

€19/month · 0% on your sales · no commitment

Will someone be able to help me?

Yes, in the Becomy community.

In the forum, you can ask questions and talk with other merchants. We help one another, learn, and grow together.

Explore the community ↗

I only have a smartphone. Is that enough?

Yes. You can open Studio on your phone, add products, and keep track of your store. A computer may be more comfortable for a large catalog.

My brand already has a team. Is Becomy right for us?

Yes. You can add multiple administrators to your store to manage the catalog, orders, and marketing with your team.

I already have a website. Can I migrate?

Yes. From Shopify, you can import your catalog and customers by CSV, then test your theme as a draft if it is compatible. For other platforms, migration depends on the data you can export and the settings you need to rebuild.

How much does it cost per month?

It's free to start: your first 4 days cost €0. The €19/month subscription begins on day five unless you cancel. There is no minimum commitment, and it includes your store and Studio with no Becomy commission on sales. AI generations use prepaid credits; payment processing fees and optional services are extra.

Can I use dropshipping?

Yes. Connect your AliExpress account to import products. When a customer orders, you pay the supplier; shipping times and returns depend on that supplier.

Can I manage my store from my AI assistant?

Yes. You can connect a compatible assistant such as ChatGPT or Claude to Becomy and ask it to check orders, manage products, or prepare actions in your store. You stay in control of the decisions.

Can I change my site's design?

Yes. All 42 themes are customizable: choose one that fits your project, then adapt your store's colors, images, and layout in Studio.

Is there a minimum commitment?

No. The subscription has no minimum term. You can cancel during the trial without paying, or end it later from your account.

Your story starts here

You can take the first step today.

Start for free

Two smiling makers work together in their studio